What is B2B?

Broadcast to Broadband (B2B) is a breakthrough health communications model (created by PSP1, LLC) that utilizes broadcast, mobile and internet technologies to empower, educate and engage medically underserved communities to improve health and wellness.  The cross platform B2B strategy takes full advantage of  traditional “Anchor” broadcast outlets, new HD channels, and emerging SoLoMo (Social, Local, Mobile) applications to expand the reach, depth and effectiveness of medical communications by using the latest technology and health disparity research to:

Engage: Radio/TV Broadcasters (Anchor Institutions) in medically under-served communities develop and promote culturally relevant, locally focused health equity programming that  drives traffic to HD broadcast channels - “MHC’s”  “Medical/Health Channels” on both radio and television.

Educate: MHC’s provide 24/7 Health, Wellness, Chronic Disease and Internet Literacy programming with nationally syndicated + Hyper-Targeted /Hyper-Local Content

Empower:  MHC links to Broadband platform where individuals can download (SoLoMo) medical applications, including: Social networks for motivation and community support; Location based services for improved awareness and access to community services; and Mobile apps for personal health, wellness, home health and chronic disease management.

Engage, Educate and Empower (the 3E’s) for medically under-served communities.

The Broadcast to Broadband (B2B) health communications model is a cross platform strategy that integrates broadcast, digital HD and mobile applications to address health disparities in medically under-served communities while producing multiple streams of sustainable revenue.  The model has received strong support from the National Medical Association (NMA)/Cobb Institute and the National Association of Black Owned Broadcaster (NABOB) on the forefront of “medical disparities” and “digital’s broadband” proliferation, respectively.

The B2B health communications model uses the full range of distribution platforms to provide medically under-served communities with access to compelling, relevant and highly interactive health information whenever and wherever the community chooses. The model also provides local broadcasters with the business opportunities that profitably bridge the divide between traditional broadcast infrastructure and rapidly growing broadband digital platforms of today and the future.